Anglicare Sydney
Website Redesign
Academy Xi Group Project
Role: UX/UI Designer
Timeframe: 12 weeks, December 2022
Tools: Figma, FigJam, Zoom
“Simple and clean navigation, donate now is very clickable.”
- Anglicare Sydney Staff
Reshape Toys ‘n’ Tucker as a new ‘hybrid’ model with meaningful donation pathways.
This problem statement evolved after a few meetings with key stakeholders.
It landed on a more donor focused approach and not an end product deliverable.
What does the research tell us?
A common theme that stood out with the interviewees was that they trusted what Anglicare represented and how they distributed the donations. Donors were willing to give both physical and online contributions.
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I prepared a research survey which I planned to email to donors. I obtained a registered donor list from the Anglicare Fundraising team. I Consulted with the head of fundraising who suggested I call the donors as this was a softer and friendlier approach. I spoke to 10 donors who completed the survey and this is some of what they said.
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I conducted desktop research looking at similar industry groups that have donation functions as part of their experience. I did this to gain a deeper understanding of the community fundraising space from a functional practical and usability perspective. I noticed some good examples of customer testimonials through images and stories that connected with donors and encourages further interaction.
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The purpose of the 1on1 interview with the GM Community Fundraising was to share and understand some of the Salvos recent experience with donor engagement specially during recent COVID restrictions. This really helped me discover opportunities for Toys'n'Tucker community approach through Facebook and technology. By introducing QR code and utilise Facebook campaigns for border engagement and data tracking.
Research Synthesis
Affinity Map
Empathy Map
Key findings & opportunities
Behaviour
“Prefer to give inperson but willing to go online to help those in needs.”
Brand trust
“I trust Anglicare will distribute the toys the best way.”
Motivation
“Give dignity back to people, I don’t want to donate the wrong things for people.”
Who is the user?
I created this persona to use throughout the process. Ruth’s main frustration is finding the time to do things for others and donating the wrong things for people. Ruth to contribute conveniently both from her church and online platforms, making the donation process simple.
What is the current user journey?
I made this journey map based on our persona, Ruth, intense phone interviews. The existing online donation experience was confusing and unappealing. The donate button was buried and a lack of purpose and story telling seems to be not existence.
